Senior Executive

Indian handicrafts

Daniela Barone Soares

Chief Executive Officer (CEO)

Daniela Barone Soares is the former CEO of British leading venture philanthropy organization Impetus–PEF and its predecessor, Impetus Trust (2006-2015). During that period annual income grew ten-fold, delivering £70m in value to 55 partner charities, which helped over a million disadvantaged people. Daniela was also instrumental in leading several partnerships with corporations, trusts & foundations and government, including the successful joint bid for and management of UK government’s £135m Education Endowment Foundation, with the Sutton Trust, where she served as a Founding Trustee. During her tenure, Impetus and its partner charities won several prestigious awards.

Daniela also served as an Operating Partner for Hg Capital, a leading technology, media and telecommunications private equity firm and as Executive Chair of Muove, a social technology company in Brazil. She is currently a Non-Executive Director of Halma plc, the world’s leading safety, health and sensor technology group; and a Non-Executive Director of Evora S.A. in Brazil.

Much of her previous career has been in private equity and venture capital, with BancBoston Capital in the United States, Europe and in the UK. She also worked for Citibank in Brazil and Goldman Sachs in New York. 

Daniela also served on the Advisory Board of Big Society Capital and on the UK National Advisory Board for the G8 Social Impact Investment Taskforce.

She has a Bsc in Economics from Universidade Estadual de Campinas (UNICAMP), Brazil and an MBA from Harvard Business School.

In 2008, Daniela was chosen for the “Happy List” by British newspaper The Independent as one of the top 100 people who make Britain a better place to live. In 2012, she was named as one of the “Alumnae Leaders” by Harvard Business School in their celebration of 50 years of Women at HBS. Daniela was also featured in two TV documentaries.